Google Ads can be a game-changer for dental practices when executed properly. This guide will help you create campaigns that attract quality leads while maximizing your return on investment.

Start with thorough keyword research focused on patient intent. Different keywords indicate different stages of the patient journey. “Emergency dentist” suggests immediate need, while “cosmetic dentistry consultation” indicates someone in the research phase.

Structure your campaigns logically by service type and patient needs. Create separate ad groups for general dentistry, cosmetic procedures, and emergency services. This allows for highly targeted ad copy and landing pages.

Location targeting is crucial. Set appropriate geographic parameters based on your service area, and use location extensions to display your address and phone number directly in your ads.

Quality Score matters – it affects both ad placement and cost per click. Focus on creating relevant, high-quality landing pages that match your ad copy. Include clear CTAs and ensure fast loading times.

Track conversions beyond just clicks. Set up call tracking and form submission tracking to understand which keywords and ads drive actual patient appointments. Use this data to optimize your campaigns continuously.